At Sword & Spoon, we pride ourselves in supporting amazing artists, story-tellers and filmmakers. Part of our plan to expand our ability to fund those efforts is to make thoughtful investments through our private equity arm OQ Partners – not only seeking a financial return, but also helping to catalyze good works.
Justin Christensen came to us with his plan to develop a new men’s apparel brand based on old-fashioned values. At a time when production has largely fled American shores, Justin envisions a craft-based American apparel manufacturing renaissance. Justin, a former executive with Ralph Lauren and Brioni, and his wife, Laura, a former fashion designer at Ralph Lauren, bring a dynamic and fresh perspective, a deep foundation in faith, and a dedication to revitalize men’s American-made fashion.
Justin’s search for the right platform led him to legendary New York menswear manufacturer Julius “Julie” Hertling. An Army veteran of World War II, Julie came back to run his dad’s menswear manufacturing business and never left. Hertling Industries was founded in 1925 when the New York garment industry was in its heyday, and survives to this day crafting high quality men’s trousers by hand in Brooklyn.
We partnered with Justin to purchase Hertling Trousers, and are thrilled to continue the Hertling tradition, along with the 35 employees who work tirelessly to prove that high-quality manufacturing still has a place in the American economy.